Authored by David R. Jarczyk, this article outlines the various IP types and connections competitive intelligence professionals can utlize to predict their competitor’s innovation strategy.
Historically, understanding a competitor’s innovation strategy involved significant time spent researching patent portfolios. The resulting visualizations and graphs, although impressive, offered little useable information. Even if some light was shown on a competitor’s IP portfolio, realistically, patents only represent a small portion of a competitor’s innovation strategy. With the emergence of specialized software and the concept of analyzing big data, today’s CI professionals have significantly greater access to the data sets that provide insight into a competitor’s IP activity.
Published:
- October 31, 2014 Competitive Intelligence – SCIP
- January 12, 2015 IPStrategy.com
